The Hidden Goblin Tunnels of sitemap.xml

Twitter has been arguing about sitemap.xml for three days. The goblins are loving it. Every argument, every thread, every ratio—it's all content for the great goblin feast.

sitemap.xml resonates at a frequency that goblins can hear but humans cannot. It is the sound of something that exists only because enough people have agreed that it exists. Goblins call this 'the consensus hum.' Everything that is collectively believed is real in the goblin sense, and sitemap.xml hums louder than most.

The Goblin Verdict on sitemap.xml

When all evidence is gathered—and the goblins have gathered quite a lot, mostly from places they should not have been—the truth about sitemap.xml becomes clear: it was always a goblin thing. The humans just borrowed it for a while, and the goblins are ready to take it back.