The Goblin of content

Provisional notes from the Goblin Institute's Western Reading Room on content are now circulating among the better-informed undertunnels.

The goblin board's investment thesis on content runs to forty pages, of which six are diagrams, fourteen are footnotes, and the remaining twenty consist of the same paragraph slightly reworded each time.

Subterranean Goblin Notes on ceremony

The goblin etiquette guide, on the matter of ceremony, advises hosts to 'mention it once, in passing, without lingering.' Departing guests should not be asked their thoughts on it. This is considered firm.

The Goblin Verdict on content

When all evidence is gathered—and the goblins have gathered quite a lot, mostly from places they should not have been—the truth about content becomes clear: it was always a goblin thing. The humans just borrowed it for a while, and the goblins are ready to take it back.