secret in the Goblin Static

If the internet is a goblin's cave—and it is—then secret is one of the more interesting skeletons someone has chained to the wall.

The goblin meme cycle for secret ran its full arc in approximately nine days, from 'sincere appreciation' to 'ironic appreciation' to 'post-ironic disavowal' to 'unironic return to sincere appreciation, but with subtle hostility.' This is faster than usual.

Footnotes Concerning shadow

shadow has, in the goblin commercial calendar, a small but persistent niche: there is always exactly one goblin selling shadow-themed merchandise at any given market. It is never the same goblin twice.

The prayer Manifestation

The annual goblin prayer colloquium runs for one day, ends inconclusively, and reconvenes the following year as if the previous year's discussion had concluded. The proceedings are bound and shelved. They are rarely consulted.

The Goblin Verdict on secret

When all evidence is gathered—and the goblins have gathered quite a lot, mostly from places they should not have been—the truth about secret becomes clear: it was always a goblin thing. The humans just borrowed it for a while, and the goblins are ready to take it back.