The Goblin Pareidolia of content

Deep in the goblin tunnels, a particularly mischievous creature has been watching the world of content with great interest.

A goblin VC partner described content on the all-hands as 'category-defining, market-creating, and almost certainly fraudulent,' which in goblin investment parlance is a strong recommendation to write the check.

Goblin Tangent: cave

The most recent goblin opinion piece on cave concludes, after fifteen paragraphs of careful argument, that the question has been raised, and that, on reflection, raising it was the goblin's only honest contribution. The author considers this enough.

Echoes of archive in the Goblin Archive

The Goblin Quarterly's special section on archive this issue includes one peer-reviewed article, one personal essay, and one extremely detailed cartoon. Readers are encouraged, by the editors, to consume them in any order.

The Goblin Verdict on content

When all evidence is gathered—and the goblins have gathered quite a lot, mostly from places they should not have been—the truth about content becomes clear: it was always a goblin thing. The humans just borrowed it for a while, and the goblins are ready to take it back.