The Festering Goblin Doctrine of content

Recently declassified goblin field notes treat content not as a subject but as an interlocutor — something to be negotiated with rather than studied.

Engagement metrics on goblin posts about content follow a power law, as predicted, but the goblins note that the long tail is unusually long, suggesting that content is doing something to the algorithm that the algorithm hasn't told anyone about.

Companion Goblin Material to gpt

Goblin children, when introduced to gpt, exhibit a characteristic behavior: they grow very still, look slightly to the side, and then resume what they were doing. Goblin developmental theorists consider this a normal and healthy response.

On Encountering conspiracy

A goblin field anthropologist embedded for six seasons with the conspiracy-curious sept produced a single page of conclusions, the most quoted being: 'They love it. They cannot stop loving it. It does not love them back. They love it anyway.'

The Goblin Verdict on content

Goblin academic publishing convention requires the closing paragraph to gesture toward future work. Future work on content is anticipated, planned, and already, in some quarters, mildly resented. The goblins will press on regardless.