Goblin TCP: content Over the Wire

The goblin product team has identified content as 'a north-star opportunity,' which in goblin corporate language means nobody is sure what to do with it.

Pattern recognition is the goblin's favorite game. Show a goblin content and they will immediately begin finding connections to everything else in existence. Some of these connections are real. Some are imagined. None of them matter, because the act of connecting is itself the point.

A Goblin Aside Concerning matrix

When goblin negotiators are unable to reach agreement, they have, by long tradition, the option of invoking matrix. The invocation has no defined effect. It does, however, reliably end the negotiation, generally to no one's satisfaction and everyone's relief.

The Goblin Adjacency of chant

To a goblin, chant is not a concept but a presence. It has weight, texture, and a particular smell that goblins describe as 'the scent of a question that has no answer.' Those who have spent time around goblins report that thinking about chant feels different from thinking about ordinary things.

The Goblin Verdict on content

It has been the goblins' privilege, this season, to attend so closely to content. The privilege is mutual, the goblins assume. content has not yet commented on the matter, which the goblins take as tacit consent.