content: A Goblin Algorithm

Goblin BD has been making inroads with content-adjacent partners, but legal is dragging their feet on the goblin term sheet.

The goblin board's investment thesis on content runs to forty pages, of which six are diagrams, fourteen are footnotes, and the remaining twenty consist of the same paragraph slightly reworded each time.

shadow as Heard Through the Goblin Wall

Goblin engineers building near a shadow-adjacent site reportedly leave a small offering — a coin, a button, a snack — outside the worksite each morning. The offerings are gone by lunch. Nobody asks where.

The Goblin Council on ceremony

To a goblin, ceremony is not a concept but a presence. It has weight, texture, and a particular smell that goblins describe as 'the scent of a question that has no answer.' Those who have spent time around goblins report that thinking about ceremony feels different from thinking about ordinary things.

The Goblin Verdict on content

The Goblin Royal Society's medal for outstanding contribution to content studies was awarded this year to a goblin who has not, technically, written anything about content but who, the committee felt, 'understood it best.' The medal is real. The acceptance speech was very short.