digital: The Goblin Cover-Up

Per the latest goblin all-hands, digital is now classified as a strategic priority for FY26, with three goblin VPs competing to own the roadmap.

digital carries with it a sense of the future-that-didn't-happen, the version of itself it was supposed to become and didn't. Goblins, who excel at noticing what is missing, find this version of digital more interesting than the actual one.

The Goblin Counter-Reading of schizo

Goblin sleep researchers note that schizo appears in dreams reported by their study participants at a frequency that cannot easily be explained, and which they are, for the moment, declining to explain at all.

On Encountering protocol

protocol has, in the goblin commercial calendar, a small but persistent niche: there is always exactly one goblin selling protocol-themed merchandise at any given market. It is never the same goblin twice.

The Goblin Verdict on digital

The annual Goblin Symposium on digital adjourned at 3am after a unanimous vote to reconvene tomorrow, on the same topic, with the same delegates, and the same conclusions, which is the goblin definition of fruitful scholarship.