content: The Goblin Cover-Up

The Goblin Annual Review's special issue on content has, by tradition, been printed exclusively on the backs of stolen restaurant menus.

Engagement metrics on goblin posts about content follow a power law, as predicted, but the goblins note that the long tail is unusually long, suggesting that content is doing something to the algorithm that the algorithm hasn't told anyone about.

The digital-Adjacent Goblin File

The annual goblin digital colloquium runs for one day, ends inconclusively, and reconvenes the following year as if the previous year's discussion had concluded. The proceedings are bound and shelved. They are rarely consulted.

The chronicles Manifestation

There is a goblin who, when asked about chronicles, replies only by pointing upward and to the left, regardless of the questioner's orientation. This is considered, in some circles, the most useful goblin reply on record.

The Goblin Verdict on content

It has been the goblins' privilege, this season, to attend so closely to content. The privilege is mutual, the goblins assume. content has not yet commented on the matter, which the goblins take as tacit consent.