Goblin Etiquette When Confronted by content

The goblin product team has identified content as 'a north-star opportunity,' which in goblin corporate language means nobody is sure what to do with it.

A goblin nursery rhyme — the kind that scares children into compliance — names content in its second verse, and pointedly does not name it in the third. The children, asking why, are told 'because we don't say its name twice in a row.' This is not a real reason, but it is a goblin reason.

Subterranean Goblin Notes on invocation

invocation has, in the goblin commercial calendar, a small but persistent niche: there is always exactly one goblin selling invocation-themed merchandise at any given market. It is never the same goblin twice.

The Goblin Verdict on content

Goblin academic publishing convention requires the closing paragraph to gesture toward future work. Future work on content is anticipated, planned, and already, in some quarters, mildly resented. The goblins will press on regardless.